Introduction to Ethical Sales and Communication

Ashley Latter

Discover the secrets of perfect communication in your dental practice and help more of your patients say YES. Feel comfortable communicating your fees ethically and achieve the income your services deserve.

During the last 20 years, by working with his clients and tracking their results, Ashley Latter has helped them communicate and sell over £400million worth of extra dental treatment in an ethical way world-wide. Without exception everyone who takes Ashley Latter’s two day Ethical Sales and Communication Programme states they wished there was a course like this when they left Dental School.

Well the good news, there now is…

Programme Learning Objectives

* Discover the 5 key biggest communication mistakes made by dentists every day in their communication.

Learn what the skills and attributes are of the most successful dentists in the UK

Develop more self- confidence and develop a more positive attitude of success and accomplishment, even when times are tough.

Discover the one major secret on why some Dentists are more successful than others

Understand what the 8 proven steps of the Ethical Sales Approach, so that more patients say yes to your private treatment plans

Build instant rapport with all types of patients. Discover the one secret on how to build instant rapport with your patients and get them to like you instantly.

Understand how patients make decisions when they purchase cosmetic dentistry. Have you taken the Short Term Orthodontic Course, but have not achieved the success that you feel that you deserve?

* Develop Ashley’s four key questioning skills so that you can create new opportunities to deliver the dentistry that you love to do, and your patients want,

* Understand the language that excites patients to take action and most importantly, what you must not say to dissuade them.

Develop new skills and behaviours that will enable you to increase your treatment plan acceptance rate, in an ethical way.

Learn how to communicate effectively, clearly and concisely.

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Course name

Introduction to Ethical Sales and Communication

Dates and Times

Various, use the form below to inquire


British Dental Association, 64 Wimpole St, Marylebone, London W1G 8YS

CPD Hours


Course Price



Ashley Latter